Privacy Policy
Last updated: 14 May 2026
Data Collection & Use
We collect the following information to provide our gift concierge service:
- User details: Name and email address.
- Recipient details: Child's first name, birth date, and country.
- Preferences: Gift budget.
We collect only what is necessary to deliver the service. We do not sell your personal data to third parties.
Storage & Third Parties
Your data is securely stored in Airtable and processed via Make.com automation. We share necessary data with the following third parties:
- Resend: To deliver your gift recommendation emails.
- Google Analytics: To understand how users interact with our platform.
- Commission Factory: To facilitate affiliate tracking when you click on a gift recommendation.
Each third party is bound by their own privacy policy and data processing agreements.
Cookies & Tracking
We use cookies and similar technologies to maintain your session and track preferences. By clicking on a gift recommendation, a third-party cookie may be placed on your device by our affiliate partners via Commission Factory to track the sale and attribute commission.
You can disable cookies in your browser settings, however this may affect the functionality of the service.
Your Rights
You have the right to access, correct, or request deletion of your personal data at any time. We are committed to the Right to be Forgotten - upon request, we will permanently delete all data associated with your account within 30 days.
To exercise your rights, contact us at hello@birthday-backup.com.