Birthday gift guides for Australian kids and adults. By interests, not by guesswork.
Each guide is built around a real person's profile: their interests, their age, and products actually available in Australia right now. This is what Birthday Backup generates automatically for every person you add.
The Birthday Backup difference
Generic gift lists say "a book." We say "the Minecraft Guide Collection, because Mia is 7, loves Minecraft, and is learning to read chapter books."
Sign up free and we'll generate this level of specificity for every kid and adult in your life, automatically, 14 days before their birthday.
By age group
Ages 0–3
Toddlers & Babies
Gifts that match where they actually are developmentally. Screen-free, sensory-rich, and parent-approved.
Example profile
e.g. Leo, 2, loves animals and trucks
Ages 4–7
Primary Schoolers
Imagination is at full capacity. Gifts that hand them the tools and get out of the way.
Example profile
e.g. Mia, 7, loves Bluey and Minecraft
Ages 8–10
Pre-Teens
Identity is forming fast. The right gift says "I see who you're becoming." The wrong one says "I bought this at a servo."
Example profile
e.g. Jake, 9, into Minecraft, LEGO Technic, PC build tutorials
Related reading
By person and relationship
Adult gifting is harder than kids. The right gift for a 30-year-old in Brisbane is completely different from the right gift for a grandfather turning 80 in Sydney. These guides reflect that.
The Wellness-Focused Woman
For the friend with real taste and a specific aesthetic. Organic, considered, and not a generic candle.
Example profile
e.g. Close friend, 37, Taylor Swift devotee, European traveller, mum of two, natural aesthetics
Related reading
The Brisbane Art Lover Turning 30
Local art scene, considered fashion, and a rescue dog she is devoted to. Specific recommendations built from a real profile, not a generic 30th list.
Example profile
e.g. Woman turning 30, Brisbane, follows the local art scene, considered personal style, into beauty, has a rescue dog
Related reading
The Ambitious Adelaide Consultant Turning 30
AFL, surfing, and a genuine appreciation for whisky. Built around a real profile of someone early in an ambitious career, not a generic list of 30th ideas.
Example profile
e.g. Man turning 30, Adelaide, works in consultancy, tech background, follows the AFL, surfs, appreciates whisky
Related reading
The Regional Victorian Police Officer Turning 40
NewA demanding job, two primary school kids, wine, and the gym. Built around a real profile of someone with almost no spare time, not a generic 40th list.
Example profile
e.g. Woman turning 40, regional Victoria, works as a police officer, two primary school aged kids, into wine and the gym
Related reading
The Time-Poor New Dad and CEO Turning 40
NewA newborn, a company to run, and almost no spare time for the cycling, climbing, and reading he loves. Built around a real profile, not a generic 40th list.
Example profile
e.g. Man turning 40, new dad, CEO of a marketing company, coffee enthusiast, cyclist and rock climber, avid reader, not a foodie
Related reading
The Sydneysider Grandfather Turning 80
Specific recommendations built from a real profile: golfer, cricket enthusiast, birder, history buff, eight grandchildren. This is what Birthday Backup generates.
Example profile
e.g. Grandfather turning 80 in Northern Beaches Sydney, non-drinker, historian, birder, world traveller in his youth
Related reading
The Bookworm Gardener Woman Turning 80
For the grandmother who has a full house and does not want more objects but still loves to garden and read. Specific gifts built from a real profile.
Example profile
e.g. Woman turning 80, Melbourne, passionate gardener, 22-year book club member, four grandchildren, no more things please
Related reading
More adult guides coming
More profiles in progress: the minimalist partner, the over-gifted CEO, the hard-to-shop-for dad.
Adult gift guides are being added weekly. Each one is built around a real profile with specific interests, a clear style, and Australian retailers only. In the meantime, Birthday Backup generates this automatically for any adult you add.
Add an adult to Birthday Backup →These guides are a sample of what Birthday Backup generates automatically.
Add a kid or adult once. Get specific recommendations every year, 14 days before their birthday.
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